If UltraStar is going to close three theaters in North County, it figures that it would be the ones we visit most often. The Del Mar Hightlands UltraStar closed in January and on May 2, 2011 UltraStar’s La Costa location closed, and Flower Hill (the only North County location for quality films) will close this summer, according to a story in the North County Times.
UltraStar, which currently operates 14 theaters in Southern California and Arizona, closed two theaters in North San Diego County after the company opted to not renew leases, Rubio explained. . . “They were old Edwards theaters that we never had a chance to structure the way we wanted. We had to live with what we had there,” he said.
As digital delivery continues to gain we’re certain we’ll be hearing about more and more theater closings moving forward. It’s nice to hope that the LaCosta and Del Mar Highlands locations will reportedly reopen as “luxury boutique theaters” under new ownership and we’re hoping they play the art-house style films that Flower Hill delivered, but we’re not going to bet on that. At least we can hope.
[Link: North County Times]
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With limited avenues for families and young adults to enjoy movies this is a sad move. Flower Hill was the only North County theater to play hard to find films and this move to boutique theaters will only drive away business into already crowded, cheaper venues. Although economics came into play with this decision, UltraStar has lost sight of being a anchor point in communities.