{"id":2083,"date":"2008-03-11T14:53:32","date_gmt":"2008-03-11T21:53:32","guid":{"rendered":"http:\/\/www.carlsbadistan.com\/?p=2083"},"modified":"2008-03-11T14:54:52","modified_gmt":"2008-03-11T21:54:52","slug":"penta-gets-back-in-the-water","status":"publish","type":"post","link":"http:\/\/www.carlsbadistan.com\/?p=2083","title":{"rendered":"Penta Gets Back In The Water"},"content":{"rendered":"<p><a href=\"http:\/\/www.carlsbadistan.com\/wp-content\/uploads\/2008\/03\/home-bottles.jpg\" onclick=\"window.open('http:\/\/www.carlsbadistan.com\/wp-content\/uploads\/2008\/03\/home-bottles.jpg','popup','width=253,height=287,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.carlsbadistan.com\/wp-content\/uploads\/2008\/03\/home-bottles-tm.jpg\" height=\"226\" width=\"200\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Home Bottles\" \/><\/a><br \/>\nThe Carlsbad-based health water company <strong><a href=\"http:\/\/www.pentawater.com\/\" target=\"_blank\">Penta<\/a><\/strong> is relaunching this month according to a story on <strong><a href=\"http:\/\/www.brandweek.com\/bw\/news\/recent_display.jsp?vnu_content_id=1003722109\" target=\"_blank\">Brandweek.com<\/a><\/strong>. Apparently, the &#8220;patented process that allegedly produced a five-sided molecule&#8221; had some trouble with its science. Now,  &#8220;the water will be touted as ultra-purified, antioxidant water with no additives.&#8221;<\/p>\n<blockquote><p>Who cares how many sides are on the molecule? Let&#8217;s keep it focused on consumer benefits,&#8221; said <strong>Dennis O&#8217;Brien<\/strong>, CEO at Penta, Carlsbad Calif. The veteran <strong>ConAgra<\/strong> and <strong>Procter &#38; Gamble<\/strong> exec took the helm nine months ago.&#8221;<\/p><\/blockquote>\n<p>Well, we guess if the CEO doesn&#8217;t care, well, then Penta is just really pure water with a $4 million ad campaign behind it. Then again, this same strategy has worked pretty well for Evian. Anyone thirsty?<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/www.brandweek.com\/bw\/news\/recent_display.jsp?vnu_content_id=1003722109\" target=\"_blank\">Brandweek.com<\/a><\/strong><strong>] <\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Carlsbad-based health water company Penta is relaunching this month according to a story on Brandweek.com. Apparently, the &#8220;patented process that allegedly produced a five-sided molecule&#8221; had some trouble with its science. Now, &#8220;the water will be touted as ultra-purified, antioxidant water with no additives.&#8221; Who cares how many sides are on the molecule? Let&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=\/wp\/v2\/posts\/2083"}],"collection":[{"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2083"}],"version-history":[{"count":0,"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=\/wp\/v2\/posts\/2083\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2083"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}