{"id":620,"date":"2007-07-12T19:25:53","date_gmt":"2007-07-13T02:25:53","guid":{"rendered":"http:\/\/www.carlsbadistan.com\/?p=620"},"modified":"2007-07-12T19:26:00","modified_gmt":"2007-07-13T02:26:00","slug":"how-upper-deck-does-work","status":"publish","type":"post","link":"http:\/\/www.carlsbadistan.com\/?p=620","title":{"rendered":"How Upper Deck Does Work"},"content":{"rendered":"<p><a href=\"http:\/\/www.carlsbadistan.com\/wp-content\/uploads\/2007\/07\/lath124-b.jpg\" onclick=\"window.open('http:\/\/www.carlsbadistan.com\/wp-content\/uploads\/2007\/07\/lath124-b.jpg','popup','width=166,height=192,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.carlsbadistan.com\/wp-content\/uploads\/2007\/07\/lath124-b-tm.jpg\" height=\"115\" width=\"100\" border=\"1\" align=\"right\" hspace=\"4\" vspace=\"4\" alt=\"Lath124-B\" \/><\/a>The Carlsbad-based trading card company has a long history of pulling in the cash, and a recent press release explains just how they do it. On July 17, 2007 <strong><a href=\"http:\/\/www.upperdeck.com\/\" target=\"_blank\">Upper Deck<\/a><\/strong> is releasing a new <strong><a href=\"http:\/\/sports.upperdeck.com\/community\/photos\/toys_and_collectibles\/images\/778792\/original.aspx\" target=\"_blank\">Sidney Crosby<\/a><\/strong> vinyl action figure. And to celebrate this launch they are also releasing a run of 500 all black &#38; silver figures that are available only to VIP members of the <strong><a href=\"http:\/\/sports.upperdeck.com\/community\/blogs\/all_star_vinyl\/archive\/2007\/06\/29\/778753.aspx\" target=\"_blank\">All Star Vinyl Platinum Club<\/a><\/strong>. But that&#8217;s not all:<\/p>\n<blockquote><p>Additional benefits of the club include the ability to have a coveted one-hour of early access to all future vinyl figures released [in the online store], enabling fans to scoop up new figures before they are released to the public and a chance to buy even the evasive event-exclusive figures.<\/p><\/blockquote>\n<p>How does one join this exclusive club? By paying Upper Deck $100. Upper Deck is now charging people for the &#8220;opportunity&#8221; to be the first to buy more of their stuff.<\/p>\n<p>Sniff, sniff, sniff? What&#8217;s that smell? That&#8217;s the pungent aroma of marketing, son.<\/p>\n<p><strong>[Link: <\/strong><strong><a href=\"http:\/\/sports.upperdeck.com\/allstarvinyl\/thebuzz_article.aspx?aid=2650\" target=\"_blank\">All Star Vinyl<\/a><\/strong><strong>]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Carlsbad-based trading card company has a long history of pulling in the cash, and a recent press release explains just how they do it. On July 17, 2007 Upper Deck is releasing a new Sidney Crosby vinyl action figure. And to celebrate this launch they are also releasing a run of 500 all black [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[19,8,35],"tags":[],"_links":{"self":[{"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=\/wp\/v2\/posts\/620"}],"collection":[{"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=620"}],"version-history":[{"count":0,"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=\/wp\/v2\/posts\/620\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=620"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.carlsbadistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}