Carlsbadistan’s Self-Help Hay Maker

by The Editors on May 3, 2008

04Hay01 190Self-help goddess Louise Hay, 81, is one of the best-selling women writers in history and her publishing company Hay House Publishing is based in Carlsbad.

The New York Times is featuring a comprehensive profile on the woman who is responsible for a self-improvement empire that works with some of the biggest names in the business.

Today the company turns out books, CDs, calendars and card decks by many of the titans of the large world that booksellers are now calling “Mind/Body/Spirit,” a category that includes the literature of psychics/intuitives, angel therapy, positive thinking, New Thought, water therapy and motivational speaking. Wayne Dyer, Suze Orman, Deepak Chopra, Marianne Williamson, Sylvia Browne and Doreen Virtue are all Hay House clients. Last year, Hay House — which is owned jointly by Louise Hay and the company president, Reid Tracy, 45 — sold 6.3 million products, taking in $100 million, 8 percent of which was profit.

Selling solutions to those who hunger for help sounds like a great market, huh? Click the link for the rest of the Hay House story.

[Link: New York Times]

Previous post:

Next post: