There is nothing worse that getting lost on the golf course. And now, Callaway has the solution for when it happens. According to a story in San Diego Business Journal Callaway has just purchased Carlsbadistan-based UPlay for an undisclosed sum.
UPlay makes a consumer electronic device that uses GPS technology as well as aerial and satellite photography to give golfers a bird’s-eye view of the course they are playing. The device also provides distance information. The deal closed Dec. 31. Callaway said it would not materially affect 2009 financial results.
We’d like to say we invented this technology 12 years ago over drinks in Newport Beach, but obviously, we did nothing with the idea.
[Link: San Diego Business Journal]
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