Carlsbadistan’s world famous weight loss company Jenny Craig has been sued by Weight Watchers over what they say are “deceptive claims” about weight loss rates, according to a story on Brandweek.
The Jenny Craig TV spot in question claims that consumers, on average, lose over two times as much weight as those on Weight Watchers’ program. It shows actress/spokesperson Valerie Bertinelli in a lab setting surrounded by “scientists,” where she refers to the comparative results as the outcome of a “major clinical trial run by serious lab geeks.”
Weight Watchers says no such “clinical trial” was ever conducted.
“The trials cited by Jenny Craig (available on its website) are, in fact, two separate studies, conducted ten years apart for entirely different purposes than comparing the efficacy of the Jenny Craig and Weight Watchers weight-loss programs . . . The Jenny Craig ‘trials’ do not relate to WWI’s current offerings.”
Sounds like a heavyweight title match or something. . .
[Link: BrandWeek]
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