by The Editors on March 6, 2008
At first we thought this was the memoir of a bitter old man and his wife, however, My Bag and Me, is actually a kids book that was produced by Carslbad-based Penton Kids Press to teach kids about the importance of reducing our dependency on paper and plastic bags.
“We believe it is important to help young children understand and participate in going green,” says Penton Marketing Director Tom McGrew. He adds, “‘My Bag and Me’ follows a child, and his reusable shopping bag, on a trip to the grocery store. By the end of the story, the child is ready to say no to paper and plastic and prove it with his own reusable bag.”
So yeah, keep consuming kids, but when you’re bringing home a carload of food wrapped in plastic and paper be sure to carry it in a reusable cloth bag.
[Link: Marketwire.com]
by The Editors on March 6, 2008
The Carlsbadistan Starbucks reopened it’s doors at 5 PM on Tuesday March 4, 2008 with little or no fanfare. In fact, we challenge you to see anything different about the place other than the cream and sugar station is now taking up window space on the Coast Highway side.
“There’s a lot less bump and shove going on behind the counter, that’s for sure,” said one barista. “We have a lot more room back here.”
Well, if they have more room behind the counter, maybe that will transform into better, faster coffee that will keep those lines from streaming out the door. Still no AT&T free wireless for Starbucks cardholders, but it’s apparently on the way.
by The Editors on March 4, 2008
Utah-based golf bag manufacturer OGIO has filed a lawsuit in Utah Federal Court “citing Callaway Golf Company for patent infringement.”
OGIO, the golf bag manufacturer renowned for innovative design, currently holds more than a dozen individual patents for acclaimed bag components. One such design – the OGIO Woode organizing top – was such a high-demand feature when it was first introduced in 2002 that Callaway Golf Company requested the design on its OGIO-engineered bags. OGIO provided original equipment manufacturing services for Callaway from 2000 through 2005.
Despite the companies agreeing to part ways nearly three years ago, a patent-violating version of OGIO’s organizing top continues to appear on Callaway- designed golf bags including its 2008 golf bag collection.
[Link: Bunkershot.com]
by The Editors on March 3, 2008

More pleasant hurdles for Poseidon Resources and the proposed desalination plant from the North County Times:
In a recent letter, the control board said it wanted more information about how the plant would minimize harm to fish and the environment —- 21 months after the board awarded the plant a discharge permit.
In November, the California Coastal Commission awarded the plant a permit, on the condition that its backers, Poseidon Resources Inc., answer more questions about the same subjects.
Environmental groups last week immediately said the control board’s action proved environmental worries were valid, and that agencies were moving too quickly to conditionally approve the plant.
“It’s absurd to us that any agency could pre-approve a project of this magnitude without having this information already tied down,” said Marco Gonzalez, an environmental lawyer active in the Surfrider Foundation, which has sued to overturn the commission’s permit approval.
Seems like none of the agencies wanted to be the one to put their foot down. They all offered conditional approvals, and now it’s looking like Poseidon is having a rough time meeting the conditions.
[Link: North County Times]
by The Editors on March 2, 2008
Our favorite life sciences company Invitrogen has announced that it showed a $41.1 million profit for the fourth quarter of 2007. That’s “compared with a loss of $100.2 million, or $2.03 a share, in the same quarter 2006.” Congratulations! Some of Carlsbad’s golf companies should take note.
Revenue rose 12 percent to $336.4 million. Analysts had expected $327 million. . . . Shares of Invitrogen were up $2.87 in after-hours trading following the company’s announcement. The stock had closed at $83.43, down $1.57.
They also settled a lawsuit with one of their competitors.
[Link: San Diego Union-Tribune]
by The Editors on March 2, 2008
The Carlsbad-based golf company TaylorMade-adidas is “teeing off” it’s largest advertising campaign in the company’s history according to a story in BrandWeek. The $35 million spend kicks off in March with ads in “Golf Digest, Golf, Gold World, Sports Illustrated and PGA magazines” and on April 1 with three 15 second sports will begin airing on Golf Channel. Seems like they could have spent a little of that money on their new “overarching theme:”
“Don’t just play it, wear it,” will be adidas’ new overarching theme for its golf footwear and apparel. “These are more than just shoes, shirts, jackets. This is equipment for your body,” said Bob Maggiore, vp-marketing at TMaG, Carlsbad, Calif.
Don’t just play it? Good luck with that one, Bob.
[Link: BrandWeek]
by The Editors on February 29, 2008
When the administrators of the Los Angeles Metro wanted to get an overview of how many people were riding their rails for free, they turned to Transportation Management and Design Inc., a Carlsbad-based company that “operates within the realm of passenger transportation, providing a spectrum of transit planning and operations consulting to public and private clients worldwide.”
What did TMD find out? They discovered that five percent of the people using the Metro during the week were riding free and that 10 percent of the Sunday riders weren’t paying. Doesn’t sound like a bad percentage to us, but based on TMD’s report Metro officials have decided to spend $61 million dollars to put in gates.
[Link: Daily News]
by The Editors on February 29, 2008
We’re not sure this is a good thing, but Carlsbad-based chocolate company Chuao Chocolatier has announced that some of their products will now be available in Safeway and Wegman’s supermarkets.
Safeway, which operates over 1,740 stores across the United States, will be carrying the Spicy Maya, Chinita Nibs and Earl Grey chocolate bars across the country in their gourmet chocolate sets. They will also be carrying Chuao Chocolatier’s mini-bar, called the ChocoPod, in Spicy Maya and Nutmeg flavors. Wegman’s, with more than 70 stores in the Northeast now carries the Spicy Maya, Earl Grey, Chinita Nibs and Caracas Dark chocolate bars.
We were going to say “so much for boutique chocolates” but this is just the latest in a long line of major distribution plays, including Ralph’s, Gelson’s, and Cost Plus. Congrats!
[Link: PR Web]
by The Editors on February 28, 2008
Holden Outerwear, a snowboard clothing company that has been operating as part of the Carlsbad-based K2 Sports for nearly seven years is leaving Carlsbad for Portland, Oregon.
The company has had its design, marketing and some of its production business in Portland since it launched in 2001. But the company had a license agreement with Carlsbad, Calif. company Earth Products for sales and distribution. . . The parties announced Wednesday that they’ve decided to end the agreement.
So long, Holden.
[Link: Oregon Live]
by The Editors on February 27, 2008

Not only did every single Starbucks Coffee location in the nation close yesterday at 5:30 PM for employee reprogramming (“When customers arrive at their Starbucks store tomorrow morning, they will be greeted with the following promise: Your drink should be perfect, every time. If not, let us know and we’ll make it right”), but more importantly, our Starbucks is closed for a complete remodel.
And by that we mean, completely ripped up all the way down to the concrete floor. The salty-lookin’ old dudes who normally hang outside in the chairs by the window and give every woman the vertical scan have been replaced by tile cutters and saw-horses.
An inked-up worker who referred to us as “Boss,” said we shouldn’t worry because the place will be re-opened by next “Wednesday or Thursday;” hopefully, with those new AT&T Internet connections that give all pre-paid Starbucks card users two free hours of wireless a day. We’ll see.