January 2011

Daphne’s Greek Café Gets Overhaul

by The Editors on January 4, 2011

DaphnesThe Carlsbadistan based Greek fast casual restaurant company Daphne’s Greek Café (one of the few places left for falafels in Carlsbadistan) is getting a complete upgrade after surviving bankruptcy according to a story on Nation’s Restaurant News. It’s also getting a new name: how does Daphne’s California Greek sound?

William Trefethen, Daphne’s chief executive and principal investor in the group that purchased the 60-unit chain in July, said the brand name will change in February or March to “Daphne’s California Greek” with the tagline “Live Life to its Fullest.” . . The Carlsbad, Calif.-based chain also is working on a revamp of the menu to sharpen its focus on healthful offerings. Beer and wine will be added to the beverage lineup to help build dinner daypart sales. And units will get a brush up of décor, with environmentally friendly touches.

They’re going to start out in Orange County and then upgrade all the restaurants by the end of 2011. We think Carlsbadistan should be second.

[Link: National Restaurant News via OC Weekly]

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Surfer Doug Tico Remembered Today

by The Editors on January 3, 2011

Friends and family of legendary Carlsbad surfer/lifeguard Doug Tico will join together for his memorial at 5 PM today (January 3, 2010) at the Kingdom Hall at 1735 McCauley Lane to remember his life. As a friend of his said: “It’s the end of an era. We couldn’t have asked for a better friend, or more classic character than Tico. What a surfer!”

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