Carlsbadistan’s golf industry giant Callaway is reportedly selling their Top Flight brand (in its entirety) to big box sporting goods retailer Dicks Sporting Goods, according to a story in the U-T San Diego.
Bud Leedom of Leedom Asset Management San Diego called the purchase “one of the worst moves I have seen in the golf industry. It just lacked so much understanding of how much Top Flite had deteriorated over the years from lack of investment.” . . The sale is a sign that new Callaway Chief Executive Chip Brewer, who was hired from Adams Golf, is steering Callaway back to its roots in premium golf equipment, said Leedom.
And as we all know “getting back to our roots” is corporate America’s way of saying, “we got way over extended, screwed up and now we’re struggling to put the pieces back together.” Wonder what Callaway Creative Director Justin Timberlake has to say about this move?
[Link: U-T San Diego]
RSS Feed-Posts
{ 0 comments… add one now }