Ralph Rubio Remembers

by The Editors on March 27, 2008

RubioIt was 25 years ago that Ralph Rubio and his father founded the Carlsbad-based Rubio’s Fresh Mexican Grill and made fish tacos the official food on San Diego, according to a story in the San Diego Business Journal.

With $16,000 from his father, Rubio, a 1978 graduate of San Diego State University, launched the company that made the fish taco San Diego’s signature dish in January 1983. . . .The idea for Rubio’s Fresh Mexican Grill came from excursions to Baja California, where Rubio and his college buddies dined in cantinas and at little stands lining the avenidas. . . .“My father and I talked about the concept for a long time, and then finally we did it,” he said.

Linking this up this story is making us hungry. Follow the link for the rest of the story, we’re going out to one of their 170 shops for some fresh fish tacos.

[Link: San Diego Business Journal]

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