This week’s Carlsbadistan What Do You Think? poll featured a question about tourism and the Village of Carlsbad. It appears that we’re not the only one’s wondering what the City is doing to help local businesses gather visitor dollars, according to the Coast News.
Former Carlsbad Councilwoman Norine Sigafoose thinks that the city isn’t holding up its end of the bargain when it comes to promoting tourism in Carlsbad. The Carlsbad Tourism Business Improvement District collected $770,000 in revenue from a dollar-per-night assessment of each occupied room in the city in the 2006/2007 fiscal year. Sigafoose thinks that number, which goes toward promoting Carlsbad, should be twice as much. “The city was obligated to double that,” she said. “I’m really upset with how this has turned out.”
Unfortunately, for Sigafoose (who owns the Seashore on the Sand hotel), it appears that the word “matching funds” never appeared in Ordinance number NS-778. Guess she’ll have to pay for her own advertising in the short term.
[Link: The Coast News]
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