Carlsbadistan’s golf company Callaway just signed a deal with Perry Ellis International to “design, manufacture and distribute Callaway-branded golf and sportswear,” according to a story in the Los Angeles Business Journal.
The partnership will get Callaway apparel in both deaprtment stores and sporting good stores. . . . “This relationship allows both companies to complement each other’s strengths and concentrate on their individual core capabilities. We see this as an incredible opportunity for us to help expand Callaway’s presence in the apparel market,” Oscar Feldenkreis, president and chief operating officer of Perry Ellis International, said in a statement.
For companies that don’t care all that much about how the clothing turns out, licensing is like free money. And right now, free money is good. Right?
[Link: Los Angeles Business Journal]
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