Carlsbad Getting $350,000 Branding

by The Editors on November 25, 2008

PowerbeachThink the economy has killed the advertising business? Not yet. The Carlsbad Tourism Business Improvement District is getting ready to sign off on a $350,000 ad campaign for the city of Carlsbad, according to a Barbara Henry story in the North County Times.

These are challenging times for the hotel industry and we do need to get going on a program,” said Bill Canepa, board member of the Carlsbad Tourism Business Improvement District, as he discussed the proposed publicity campaign at a board meeting Monday.

Apparently, a consulting company called Mindgruve, is going to create a “brand” identity for the city including a “new logo” and “some advertising, with a heavy emphasis on Internet Web site ad placement.”

We’ve got some ideas: what about changing the name of Carlsbad to Carlsbadistan and using the power station and seawall as the logo? How rad would that be? Oh, wait. . .

[Link: North County Times]

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