Think the economy has killed the advertising business? Not yet. The Carlsbad Tourism Business Improvement District is getting ready to sign off on a $350,000 ad campaign for the city of Carlsbad, according to a Barbara Henry story in the North County Times.
These are challenging times for the hotel industry and we do need to get going on a program,” said Bill Canepa, board member of the Carlsbad Tourism Business Improvement District, as he discussed the proposed publicity campaign at a board meeting Monday.
Apparently, a consulting company called Mindgruve, is going to create a “brand” identity for the city including a “new logo” and “some advertising, with a heavy emphasis on Internet Web site ad placement.”
We’ve got some ideas: what about changing the name of Carlsbad to Carlsbadistan and using the power station and seawall as the logo? How rad would that be? Oh, wait. . .
[Link: North County Times]