The annual LPGA Kia Classic tournament returns to the Park Hyatt Aviara Resort in Carlsbad, California, this week (March 24-27, 2016), offering fans of all ages an up-close and personal experience with 144 of the top players in the world as they vie for a share of the $1.7 million purse.
Now in its seventh year, the Kia Classic places an emphasis on family friendly activities such as scavenger hunts and player autograph sessions, and has also designated Hire Heroes USA as the tournament’s first-ever official charity partner.
“The Kia Classic has developed a reputation for attracting one of the most competitive fields in women’s golf, and this year is no different,” said Tim Chaney, vice president of marketing communications, Kia Motors America. “As a member of the Southern California community, we are honored to share this event with golf fans throughout the region, and very proud of the tournament’s focus on recognizing and giving back to the brave men and women who have elected to serve our country.”
For the official word from KIA and the LPGA, please follow the jump.
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Riehl World: Taj Magolf’s Extreme Makeover
by Richard J. Riehl on August 11, 2011
Mark Twain once called the game of golf “a good walk spoiled.” Something similar could be said of Carlsbad’s $68 million public golf course–a splendid setting for weddings, dining and golf, spoiled by tilting fairways, undersized greens, and lost balls.
A struggling economy, the many affordable courses nearby, and its playability have been blamed for the course’s annual deficits. Hopes for a financial turnaround are based mostly on the attractiveness of the venue.
That was a summary of a consultant’s report for the city of Rockville, Maryland on the financial condition of its Redgate Municipal Golf Course. The recommendations? Modify greens and bunkers, build additional facilities for player convenience, and launch a more aggressive marketing campaign.
Sound familiar? The differences between The Crossings and Redgate are foreboding. Rockville’s course is 40 years old. You can play it for half of what you pay for a round at Carlsbad’s Taj Magolf. [click to continue…]
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