The Carlsbad-based trading card company has a long history of pulling in the cash, and a recent press release explains just how they do it. On July 17, 2007 Upper Deck is releasing a new Sidney Crosby vinyl action figure. And to celebrate this launch they are also releasing a run of 500 all black & silver figures that are available only to VIP members of the All Star Vinyl Platinum Club. But that’s not all:
Additional benefits of the club include the ability to have a coveted one-hour of early access to all future vinyl figures released [in the online store], enabling fans to scoop up new figures before they are released to the public and a chance to buy even the evasive event-exclusive figures.
How does one join this exclusive club? By paying Upper Deck $100. Upper Deck is now charging people for the “opportunity” to be the first to buy more of their stuff.
Sniff, sniff, sniff? What’s that smell? That’s the pungent aroma of marketing, son.
[Link: All Star Vinyl]
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