Carlsbad, California based purveyor of fine fish tacos Rubio’s Coastal Grill announced to employees on June 1, 2024 that they have closed 48 restaurants in California, reportedly giving employees in the affected stores zero warning nor severance, according to a story in the Orange County Register.
“Making the decision to close a store is never an easy one,” the company said in a statement. “Rubio’s … after a thorough review of its operations and the current business climate, has decided to close 48 underperforming locations in California as of May 31. The closings were brought about by the rising cost of doing business in California. While painful, the store closures are a necessary step in our strategic long-term plan to position Rubio’s for success for years to come.”
Looks like the once regal, local restaurant success story has fallen on hard times . . again. We never eat there, so maybe management knows what’s up. These closures leave the company with a total of 86 stores still operating in California, Arizona, and Nevada. More on this story as it develops.
[Editor’s Note June 6, 2024: The company has now filed for Chapter 11 bankruptcy protection for the second time since 2020. This time the owners hope to sell the business.]
[Link: Orange County Register]
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