According to North County Times sports columnist Steve Scholfield, Bob Babbit, co-founder and publisher of Competitor Magazine is running today’s San Diego’s Rock n’ Roll Marathon (his 10th) dressed as Elvis (with the Running Elvi).
While we care very little about running or Elvis, it is a nice way to mention the Rock n’ Roll Marathon and a long-time Carlsbad resident who has built a Solana Beach-based media empire around sweaty, lycra-clad, mid-life crisis suffering body jocks. From the swarms of them we saw downtown San Diego last night sporting “I survived the [insert endurance race here] and all I got was this t-shirt” shirts, we’d have to say Mr. Babbit’s business will see no soon end.
[Link: North County Times]
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