The Carlsbad-based golf company TaylorMade-adidas is “teeing off” it’s largest advertising campaign in the company’s history according to a story in BrandWeek. The $35 million spend kicks off in March with ads in “Golf Digest, Golf, Gold World, Sports Illustrated and PGA magazines” and on April 1 with three 15 second sports will begin airing on Golf Channel. Seems like they could have spent a little of that money on their new “overarching theme:”
“Don’t just play it, wear it,” will be adidas’ new overarching theme for its golf footwear and apparel. “These are more than just shoes, shirts, jackets. This is equipment for your body,” said Bob Maggiore, vp-marketing at TMaG, Carlsbad, Calif.
Don’t just play it? Good luck with that one, Bob.
[Link: BrandWeek]
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