A little ad agency from Carlsbadistan (who got famous pimping sneakers for Airwalk back in the day) is now launching Skyy Vodka’s newest product Skyy Infusions. But apparently, Lambesis really is that good (and not all that small).
Instead of its traditional brand advertising that posits the liquid in chic, club environments, the Infusions print ads will feature only the new bottle and fruit imagery, as well as educational copy. An ad for the raspberry flavor includes a listing of BTI scores, and the tag: “Why drink artificially tasting vodka when you can go natural?” Ads direct users to SkyyInfusions.com for more information. A 15-market, two-month mobile marketing tour and online ads also support.
Congrats, Lambesis. We’re just bummed we’re going to have to wait 20 days to taste some.
[Link: Brandweek.com]
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