Entriq Buys DayPort For Over $10 Million

by The Editors on March 11, 2008

N1 Logo EntriqtagKind of looks like we’re overloading a little on Carlsbadistan business stories, but for some reason we’re finding them interesting today.

Like this one for example: Entriq is a Carlsbad-based company (owned by South Africa’s Naspers) that claims to be the only “all-in-one pay media solution that makes turning your content into cash as simple as DragDropSell.” Entriq has just purchased DayPort, a company that “helps media companies syndicate, manage and monetize their online video properties” for $10 million.

Guy Tennant (click here for an interview), Entriq chief operating officer, said DayPort’s advertising-supported model will add an important dimension in the culture of Naspers, whose biggest business is managing pay TV programming. “We’ve been all about premium content,” he said. “What we haven’t done yet is work on the free content side.”

And to think, all this is going on while we’re out surfing. We love living in Silicon Beach.

[Editors’ Note: Apparently, we were surfing a little too much as we failed to mention (or notice) that the sale was actually for between “$10 and $50 million.” Probably on the higher end. Thanks, John.]

[Link: The Red Herring]

{ 1 comment… read it below or add one }

john johnson March 12, 2008 at 4:32 pm

i thought it was for 45 million?

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