Founder and CEO Will Howard and General Manger Aaron Behle are happy to announce that the Carlsbad-based action sports eyewear company Dragon is going private, escaping from the clutches of Italian eyewear giant Luxotica.
We want to thank Scott Olivet and the rest of the Oakley team for their support over the years and during this transition,” says Howard. “In two very different business plans, we collectively saw an opportunity to allow Dragon to break off and do its own thing in the marketplace.”
“We have restructured Dragon to fully leverage a decade of brand authenticity and capitalize on what we believe is a paradigm shift in the action sports market” said Behle. “We have a unique position with a unique plan. More importantly, we have a young and passionate team with the ability to ‘zig’ while the market ‘zags’ ‘and enjoy ourselves along the way.”
Congrats, Will. It’s about time.
[Link: Dragon Alliance via Freeskier]
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