It’s a celebrity driven world and Carlsbadistan’s leading golf company is buying in: JT style.
Callaway Golf Company today announced it has reached an agreement with Justin Timberlake to endorse and play Callaway equipment. The terms of the contract are not being disclosed. . . . “We’re thrilled to have Justin as part of the Callaway staff,” said George Fellows, president and CEO, Callaway Golf. “He has everything we look for when signing new talent – natural ability, a solid work ethic and passion for the game.”
In these trying business times it probably can’t hurt, right? Especially if you’re going after the pop music crowd.
[Link: BusinessWire image via Popsugar]
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