Carlsbad’s newest action sports neighbor, Reef, has finally jumped on the green marketing bandwagon, er, no, scratch that. . . they’ve decided they’d like to “leave a smaller footprint on the Earth” according to a story in the San Diego Business Journal.
. . . the company plans to give back to the environment while introducing new eco-friendly products and emphasizing eco-friendly business practices. Marketing Vice President Kevin Flanagan said the business launched its three-tiered plan as part of its new campaign.
Go green. . .
[Link: San Diego Business Journal]