Business

Goodyvan Sweetens Up The Village

by The Editors on May 9, 2012

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The Village now has a new place to grab a cup of coffee and some sweets. The Goodyvan will be parked near the corner of State Street in front of the New Village Arts Theater Tuesday through Saturday mornings.

The food truck offers cupcakes, cake pops, dipped pretzels and more. Flavors rotate daily and the truck’s menu and hotspot location is updated online at Goodyvan.com The truck is also available for weddings, parties and other special events. For more info, click the link or follow the jump for more photos. [click to continue…]

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Speak Out Against Lagoon Industrialization

by The Editors on April 18, 2012

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On Thursday, April 19, 2012 the California Energy Commission is meeting at the Hilton Garden Inn Wavecrest Ballroom. At 5 PM citizens will have a chance to comment on NRG’s plans to build another powerplant on their property between the railroad tracks and Interstate 5.

NRG, owner of the 57-year old Encina Power Station, has made no guarantee that it will tear Encina down if the new plant is approved, meaning that Carlsbad would be home to two power plants on its coast. Several thousand local residents have opposed this project because: I-5 widening will create a dangerous situation. This plant will the closest ever to a major freeway; Fire safety concerns; Increase in air pollution; Disruption of view corridors; Violates Carlsbad land-use rules.

For more on why this powerplant is a bad idea and what you can do to make your voice heard, follow the jump. [click to continue…]

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Relm Wine Bar Opens Today In San Elijo Hills

by The Editors on April 10, 2012

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Eastern Front fans of Carlsbadistan’s Relm wine beer bistro will be happy to learn that Relm’s San Elijo location is opening live today (April 10, 2012).

We’re thrilled to announce that our new location in SAN ELIJO HILLS opens today at noon! Come join us! We’re happy to be part of such a great community & look forward to many future good times ahead.

Now there are two, two, count them two places to check out great local art, music, and get your buzz on at the same time. The new Relm is located at 1231 Elfin Forest Road, unit 110, in the heart of that oddly Stepfordy San Elijo Hills.

[Link: Relm]

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Lola’s Wins Latino Championship Award

by The Editors on April 9, 2012

LolasThe U-T San Diego held its first San Diego Latino Champions Award presentation at the Hall of Champions in Balboa Park on Thursday, March 29, 2012 and Carlsbadistan was well represented. Lola’s Market, won the award for Business of the Year.

Ofelia Escobedo and Connie Trejo transformed a family market and deli into a community gathering place where they advocate for youth and maintain the history of the local community.

The U-T could not have picked a better business. Congrats, Ofie and Connie!

[Link: U-T San Diego]

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Callaway Golf Gets Dicks On Top Flight Sale

by The Editors on April 6, 2012

Top-Flite Balls2 R620X349Carlsbadistan’s golf industry giant Callaway is reportedly selling their Top Flight brand (in its entirety) to big box sporting goods retailer Dicks Sporting Goods, according to a story in the U-T San Diego.

Bud Leedom of Leedom Asset Management San Diego called the purchase “one of the worst moves I have seen in the golf industry. It just lacked so much understanding of how much Top Flite had deteriorated over the years from lack of investment.” . . The sale is a sign that new Callaway Chief Executive Chip Brewer, who was hired from Adams Golf, is steering Callaway back to its roots in premium golf equipment, said Leedom.

And as we all know “getting back to our roots” is corporate America’s way of saying, “we got way over extended, screwed up and now we’re struggling to put the pieces back together.” Wonder what Callaway Creative Director Justin Timberlake has to say about this move?

[Link: U-T San Diego]

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Boxd Waffle Food Opening Soon

by The Editors on April 3, 2012

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The Village of Carlsbadistan is getting a new dining option this month (and it’s not another Italian restaurant) as Boxd Handcrafted Waffle Food opens for business on what was the dirt lot on the Northwest corner of Carlsbad Village Drive and State Street. The restaurant is scheduled to “Open in April.” We’re looking forward to checking it out as soon as it opens.

[Link: Boxd]

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Carlsbad Company Suing Facebook

by The Editors on March 21, 2012

27871 Sambreel-LogoSambreel, Carlsbad based social media company, has filed an antitrust lawsuit in the United States District Court for the Southern District of California lawsuit against Facebook for unfair competition and interference with contract.

“We believe that Facebook engaged in a pattern of anticompetitive behavior in order to drive a competitor out of the market,” says Arie Trouw, CEO and President of Sambreel. “Although we attempted to work with Facebook to address each other’s concerns, those discussions did not progress, so we are moving forward with litigation. In addition to violating the law, we think Facebook’s actions — particularly its gating — violate its own first guiding principle: ‘People should have the freedom to share whatever information they want, in any medium and any format, and have the right to connect online with anyone — any person, organization or service — as long as they both consent to the connection (http://www.facebook.com/principles.php).'”

According to a story on the Courthouse New Service, Sambreel “offered a product known as PageRage, which challenged Facebook for sale of Internet display ads through the web browser add-on platform Yontoo.” For the rest of Sambreel’s side of the story, follow the jump. [click to continue…]

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AOL Hitting A Serious Rough Patch

by The Editors on March 8, 2012

Patch Network LogoThis week AOL’s Patch, the network of faux-local cookie-cutter websites, is reportedly firing a slew of sales people. While the original rumor was that the company would fire 200, Patch PR and president Warren Webster refused to comment on that number, according to a story on Business Insider.

We asked one employee how many people were getting let go, and this person responded: “Why does it matter? It is 2 people on my team and other ones too. It stinks.” . . Says another: “I’m taking my 15k payout and running the hell away from this disaster.” . . The firings come after the experiment lost ~$150 million last year.

Business Insider goes on to explain in more detail:

The problem with Patch is a pretty classic one: it has too many employees (~1,500) working on a product that doesn’t get enough attention from consumers and, therefore, advertisers trying to reach consumer.

It won’t be long now. . .

[Link: Business Insider via I Want Media]

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Carlsbad Man Creates PR Nightmare

by The Editors on December 29, 2011

ChristoforoCarlsbad’s self-proclaimed social media marketing and SEO expert Paul Christoforo has proved one thing for certain–he knows how to make a name for himself and his Carlsbadistan based company Ocean Marketing using social media. Unfortunately, it is for all the wrong reasons, according to a story titled Ocean Marketing Disaster in the International Business Times.

Christoforo, who was handling customer service for a company called N-Control replied to a customer who was complaining about not getting his video game controller with the following email:

“Really … Welcome to the Internet ? Son Im 38 I wwebsite as on the internet when you were a sperm in your daddys balls and before it was the internet, thanks for the welcome to message wurd up,” Christoforo said. “Grow up you look like a complete child bro. I Don’t have my controller so I’m gonna cry to the world … Really ?? Hey take that free time and do something more productive. All you had to do was check the like everyone else , people have inquired but you’re the douchiest of them all J.”

When the customer posted his email exchange to Reddit things really began to snowball for Chrisoforo, resulting in more international media coverage than anyone in Carlsbad has gotten in a while, all for being reprehensible to customers.

There is much more to the story, but in the end Chrisoforo was apologizing to anyone and everyone for the way he’d handled things and he lost the N-Control account.

For a complete interview with Carlsbadistan’s most infamous web celebrity, click here, or follow the jump for some of the viral creativity Christoforo has inspired.

[Link: International Business Times and Gameranx] [click to continue…]

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City Of Carlsbad December Tips

by The Editors on December 16, 2011

We can’t disagree more with the message included in this City of Carlsbadistan video. Watch that copper, grease is bad, shop local, and oh, don’t let the thieves steal your Christmas presents.

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