Carlsbad’s De-Fishing Soap Lands In Walmart

by The Editors on May 9, 2016

defishingCarlsbad’s popular De-Fishing Soap is going national this month with a push into 1,200 Walmart stores.

For the past decade, the liquid soap, available in 3 oz bottles and and 5ml travel packs, has been garnering a strong local following in specialty tackle shops and sporting goods stores throughout San Diego. Company owners and avid fishermen, David Leon and Nate Gaudioso, purchased the company in 2014. Self-described “serial entrepreneurs,” David and Nate were immediately taken with the product’s performance, and combined their love of fishing and watersports in their decision to purchase and market De-Fishing Soap.

For more on David and Nate and their soap, please follow the jump.

San Diego entrepreneurs launch hand soap nationally and hit the big time with Walmart distribution deal

Saint Inky’s De-Fishing Soap cuts through fish odors-even on the best fishing days

Carlsbad, CA – May 4, 2016…Two San Diego businessmen are bringing a revolutionary new odor-removing hand soap to market called De-Fishing Soap in late May 2016, complete with a nationwide push in 1,200 Walmart stores. For the past decade, the liquid soap, available in 3 oz bottles and and 5ml travel packs, has been garnering a strong local following in specialty tackle shops and sporting goods stores throughout San Diego. Company owners and avid fishermen, David Leon and Nate Gaudioso, purchased the company in 2014. Self-described “serial entrepreneurs,” David and Nate were immediately taken with the product’s performance, and combined their love of fishing and watersports in their decision to purchase and market De-Fishing Soap.

De-Fishing Soap is uniquely formulated to deactivate and wash away fish and seafood odors and oils. Invented by the soap-making wife of an avid fisherman to remove lingering fish and bait odors, De-Fishing Soap is already a favored product among California fishermen, surfers and more, including notable professionals in saltwater and freshwater fishing and ocean sports. Its unique, patent pending formulation harnesses the natural cleaning power of essential oils to effectively lift and rinse away odors from hands and surfaces, with a pleasing licorice/anise after-scent. As well as sport, recreational and commercial fishermen, De-Fishing Soap also appeals to freshwater fisherman, backpackers, home cooks and professional chefs, as it attacks odors associated with cooking, camping, fuel, clothing and smoke.

The company landed the big fish of retailers right off the bat, pitching Walmart stores with a hands-on demonstration involving canned salmon that immediately convinced Walmart executives and secured a nationwide distribution deal. Building off of their Walmart success, the company has set long-range goals to position itself as a national leader in odor elimination, and becoming a household name in the process.

Said De-Fishing Soap president David Leon, “As heavy users of the soap ourselves, before buying the company Nate and I knew the power of the product, and realized it solves a problem that plagues every fishing enthusiast, not to mention their friends and family members. It can be a smell that tends to linger long after the boat is docked. The more customers we spoke with, the more we knew they had an exceedingly loyal customer base, and we saw a lot of potential in expanding its availability beyond our home of San Diego.”

“We love this area and especially love doing business here,” said De-Fishing Soap CEO Nate Gaudioso. “We discovered this local product that was clearly a great fit for consumers everywhere, and we wanted to take it to the next level. If you know how stinky and stubborn fish smells are, it’s obvious that a product that can eliminate those will be amazing for cleaning off and eliminating any odor you can think of.”

High profile anglers are also no strangers to De-Fishing Soap. Their fan base includes Bassmaster Elite Series competitor, Carl Jocumsen, along with Jason Muenzer, First Mate aboard the Hard Merchandise, a commercial fishing boat featured on National Geographic Channel’s Wicked Tuna. “I use the soap every trip! We even use it on the boat deck when we clean it.”
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First formulated in 2003 in San Diego, Saint Inky’s De-Fishing SoapĀ® was created by the wife of an avid fisherman to remove lingering fish and bait odors. De-Fishing Soap has won praise from fishing, hunting, and outdoor enthusiasts the world over. Its unique, patent pending formulation harnesses the natural cleaning power of essential oils to effectively lift odors from hands and surfaces. For more info visit www.defishingsoap.com

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