This sounds like the silliest thing ever, but we don’t have to remind anyone that we don’t golf. Thanks to some adjustment to the US Golf Association’s rules Carlsbadistan’s Callaway Golf has created the I-Mix Technology which allows golfers to change up their shaft and/or head for every occasion.
“Our new I-MIX Technology gives golfers the same access and ability to experiment and optimize their equipment that tour professionals have,” said Jeff Colton, Senior Vice President of Research and Development for Callaway Golf. “No one’s swing is the same from day-to-day – neither are the weather or course conditions. Our I-MIX Technology gives everyone the ability to quickly and easily customize their equipment, every time they play.”
Now, instead of buying one club, golfers can buy one club head and four or five different shafts for that head. This allows hacks to honestly blame their clubs every single time out.
[Link: Businesswire]
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