TaylorMade Golf Dumps Maxfli

by The Editors on February 16, 2008

Carlsbadistan’s other golf company TaylorMade announced last week that they have sold Maxfli and related trademark to big box sports retailer Dicks Sporting Goods.

Now that we’ve fully developed the TaylorMade brand as our premium ball franchise, we’re committed to growing our business through our Tour Preferred and Burner families,” said Mark King, TaylorMade-adidas Golf President and CEO. “Dick’s Sporting Goods has been a fantastic business partner of ours for many years and we know they will do a great job with the Maxfli brand.”

[Link: Street Insider]

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