Major video game developers who want to know how well one of their proposed games might sell are turning to Carlsbadistan’s Electronic Entertainment Design and Research for help.
With its database of 6,000 games, EEDAR analysts can use historical and competitive data sets to project sales for upcoming releases. It can also determine how certain developers and publishers, marketing budgets and release dates align to affect game sales. . . . “Every game I have ever worked on, we’ve gone in blind as to which features would sell the game better,” says President Geoffrey Zatkin, who designed games for 11 years before co-founding EEDAR. Not knowing whether it would be worth an extra $500,000 to design a multiplayer mode “would scare the crap out of me,” he says.
One more reminder that Carlsbadistan is littered with some really smart, talented people.
[Link: Forbes]
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