Convention and Visitors Bureau Upgrade

by The Editors on December 23, 2008

We’ve been a little rough on the Carlsbad Convention and Visitors’ Bureau over the past couple years, but it looks like we haven’t been too far off, according to a story in the North County Times.

No one really knows what a “convention and visitors’ bureau” does and the one in Carlsbad doesn’t even organize conventions even though that word is part of its name, Nayudu said. The new name in all likelihood will be the one the bureau already uses on its Web site —- visitCarlsbad.com —- she said.

Now that executive director Kurt Burkhart is gone the organization has the chance to reinvent itself, with the help of a six-month $350,000 contract with the Irvine, California based consulting company MindGruve.

$350,000 for six months? We are definitely in the wrong business. . .

[Link: North County Times]

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