For weeks we’ve been peeking in the windows of the old Sushi on The Rock location at the Forum At Carlsbad because we knew something good was coming. Today, it’s finally here. The Counter, a build your own custom burger joint that people seem to rave about opened today (December 14, 2009) with 312,120 possible burger combinations.
Founded in 2003 by restaurant industry veteran Jeff Weinstein, Culver City, Calif.-based The Counter is the 21st-century equivalent to the classic burger joint, offering a fresh, unconventional approach to the American tradition of creating the ultimate premium burger. Since opening its original Santa Monica location, The Counter quickly gained national acclaim. In July 2005, GQ magazine columnist Alan Richman named The Counter’s “Build Your Own Burger” to his list of the best burgers in America and “The Oprah Winfrey Show” featured the GQ list shortly thereafter in a segment entitled “20 Burgers You Must Eat Before you Die.”
The Counter, which has 23 locations, isn’t just for the kids. The Forum restaurant includes a new lounge area that features more adult fare like “Fried Goat Cheese Sandwiches, Portobello Sandwiches, Mini Grilled Cheese & Bacon Sandwiches and spiked milkshakes” for the mommies and daddies. We haven’t been in yet, but we’re looking forward to it.
The Counter, The Forum At Carlsbad, 1923 Calle Barcelona
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I went to the Counter this weekend, and had the best burger I’ve ever had in San Diego metro. They will cook it medium rare, which almost NO burger places do (you’d have to go to a nice steakhouse for that). People say The Counter prices are steep, but I think it’s worth it!