by The Editors on June 22, 2007
Nothing makes us feel older than realizing that Star Wars turns 30 this weekend. Seriously, we remember hearing that we were going to have to wait 20 years to see the whole series and thinking we’d never wait. Apparently we did.
Legoland is helping George Lucas celebrate the 30th Anniversary of Star Wars with a LEGO Star Wars™ Weekend of fun for kids and their parents.
This is an opportunity for fans to come to Legoland and celebrate the saga’s anniversary with their family,” public relations representative Kelly Schwartz said. . . . Legoland’s “MiniLand” will stage a hunt for never-before-produced, special-edition metallic gold C-3PO mini figures. Only 10,000 of them have been produced, 30 of which will be given away throughout the weekend.
Da Dah dah, da da da dah dah, da da da dah dah da da da dum.
[Link: Press-Enterprise]
by The Editors on June 22, 2007
The new Carlsbad Country Day school (infants through kindergarten) has installed 154 solar panels from Clean Power Systems that will save the school an average of $770 per month in electricity bills or about “$400,00 over a 30 year period.”
We’re very excited about our new school and its impact on our community not only as an educational institution that serves the children’s learning and development in their early years but as a shining example of how we can bring to bear the newest renewable technology to conserve energy and make our planet a better place to live for future generations,” says Darrell Reed, owner and chief executive officer of Carlsbad Country Day School.
We’re sure the school will pass on these energy savings to the parents in tuition discounts. Right? Because that would be great.
[Link: Alternative Energy Retailer magazine]
by The Editors on June 21, 2007

Lord, what fools these mortals be! Happy summer solstice!
by The Editors on June 21, 2007
Carlsbad-based Colantotte International Inc. (doing business as Trion:Z) is claiming that their magnetic/ionic bracelet helped US Open winner “Ivan Lendl” (we think they mean Angel Cabrera, but that’s what it says on Worldgolf.com) become the first Argentine golfer to win a Major.
Trion:Z Vice President of Sales, Bob Gotfredson had a spare blue/white Trion:Z bracelet and presented it to the Champion and his caddy on Sunday morning, assuring him that the Trion:Z bracelet would help with his focus and concentration. . . the bracelets and necklaces are made of a fabric with minus-ion producing minerals woven into the fabric. Minus ions counteract the positive ions which build up from physical activity, exposure to UV Rays, and prolonged exposure to electronic equipment.
I wonder if these things would help us type better? Probably couldn’t hurt, especially if they helped Ivan Lendl win a US Open.
[Link: World Golf]
by The Editors on June 21, 2007

After years of promoting their flip-flops with the shapely, faceless, g-stringed, “Reef Girl” asses, Carlsbad’s newest action sports neighbor Reef is finally going to sell suits, shoes, and sportwear to the women who have been appearing in their ads.
Launching Reef girls’ swim, shoes and sportswear categories has major implications for our brand,” comments Reef VP of Marketing, Kevin Flanagan. “We have evolved from a sandal company, to a year-round resource for footwear and apparel.”
So women’s asses are no longer simply sales props, now they are customers. Follow the jump for the rest of the news.
[click to continue…]
by The Editors on June 21, 2007
Each year on June 21st the skateboarding world takes one day to remind everyone that skateboarding exists with the an international celebration called Go Skateboarding Day.
Today from 10:30am – 12:30pm, at the Carlsbad Skateboard Park, Active Ride Shop will be handing out free food, free drinks, give-a-ways, and skateboarding with the locals. So get out there before it’s all gone.
by The Editors on June 20, 2007
The Surfrider Foundation, San Diego Coastkeeper, and other groups recently lost a challenge over a discharge permit for the Carlsbad desalination plant, however, KPBS reporter Ed Joyce says that drinkable sea water in Carlsbad is still a long way off.
The $300 million Carlsbad desalination plant would be the largest in the Western Hemisphere. Poseidon Resources says its plant would convert seawater to 50 million gallons of drinking water a day. The plant uses a reverse osmosis process to remove the salt. The saltier byproduct is then sent back out to the ocean. Environmental groups say the process of sucking in and releasing seawater harms marine life.
We don’t know if we’re $300 million thirsty. Are you?
[Link: KPBS]
by The Editors on June 20, 2007
Save yourself the drive to PetCo Park and stay home to watch the heated basball action. . . pitching machines have never been so thrilling. Beginning on Saturday June 23, 2007 Carlsbad’s Chase Field will be home for the North San Diego County Section All Star Tournament in the Pinto and Mustang divisions. Click here for all the bracket information.
[Link: Carlsbad Youth Baseball]
by The Editors on June 20, 2007
Spy Optic is a $42.4 million Carlsbad-based action sports business which is publicly traded under the name Orange 21. TransWorld Business magazine’s Jeff Harbaugh gives the Orange 21 quarterly report the once over. Here are some of the details:
Until recently, it’s been kind of a tough road for Spy Optics (publicly traded under the corporate name of Orange 21). Though sales grew from $22.3 million in 2002 to $42.4 million in 2006, profits of $911,000, $500,000, and $807,000 in 2002 through 2004 gave way to losses of $1.7 and $7.3 million respectively in 2005 and 2006. Gross profit, at 51 percent in 2002, had fallen to 41 percent in 2006.
For the rest of the behind-the-business details, follow the link.
[Link: TransWorld Business]
by The Editors on June 20, 2007

The world-wide countdown to the launch of the Apple iPhone has begun, and here in Carlsbad we feel the techno pull just as stongly as our big city brotheren. Launch date: June 29, 2007 at 6 PM. So, if you’re wondering where to pick one up in Carlsbad, here is the info:
The AT&T Store at 2525 El Camino Real, Suite 162 (that’s in the Plaza Camino Real mall).
For info on more locations in North Country or the Apple Store at UTC or at Fashion Valley click the links. When the lines start cueing up, we’ll be there.