News

Carlsbad Man Creates PR Nightmare

by The Editors on December 29, 2011

ChristoforoCarlsbad’s self-proclaimed social media marketing and SEO expert Paul Christoforo has proved one thing for certain–he knows how to make a name for himself and his Carlsbadistan based company Ocean Marketing using social media. Unfortunately, it is for all the wrong reasons, according to a story titled Ocean Marketing Disaster in the International Business Times.

Christoforo, who was handling customer service for a company called N-Control replied to a customer who was complaining about not getting his video game controller with the following email:

“Really … Welcome to the Internet ? Son Im 38 I wwebsite as on the internet when you were a sperm in your daddys balls and before it was the internet, thanks for the welcome to message wurd up,” Christoforo said. “Grow up you look like a complete child bro. I Don’t have my controller so I’m gonna cry to the world … Really ?? Hey take that free time and do something more productive. All you had to do was check the like everyone else , people have inquired but you’re the douchiest of them all J.”

When the customer posted his email exchange to Reddit things really began to snowball for Chrisoforo, resulting in more international media coverage than anyone in Carlsbad has gotten in a while, all for being reprehensible to customers.

There is much more to the story, but in the end Chrisoforo was apologizing to anyone and everyone for the way he’d handled things and he lost the N-Control account.

For a complete interview with Carlsbadistan’s most infamous web celebrity, click here, or follow the jump for some of the viral creativity Christoforo has inspired.

[Link: International Business Times and Gameranx] [click to continue…]

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Women’s Cycling Team Trains In Carlsbad

by The Editors on December 16, 2011

So that’s what those logo’d out vans were doing in the Norte parking lot last week. And to think, we didn’t even get to be dropped by them even once. Sad. Sad. Sad.

[Link: NBC San Deigo via Carlsbad Inn]

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City Of Carlsbad December Tips

by The Editors on December 16, 2011

We can’t disagree more with the message included in this City of Carlsbadistan video. Watch that copper, grease is bad, shop local, and oh, don’t let the thieves steal your Christmas presents.

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Justin Timberlake: Callaway Creative Director?

by The Editors on December 15, 2011

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Carlsbadistan’s flagging golf company Callaway Golf is hoping to boost sales slump by digging deep into the world of celebrity and hiring “multiple Emmy and Grammy Award-winning actor, musician and avid golfer” Justin Timberlake as “creative director” of the company.

The multi-year agreement was announced by Jeff Colton, Sr. Vice President of Global Brand and Product, Callaway Golf. . . “We have worked with Justin for more than three years now and have been thoroughly impressed with the level of quality he brings to everything he is involved with,” said Colton. “Justin is an extremely gifted artist and an avid golfer with a deep passion for Callaway products, and his creative energy will serve us well as we connect with the next generation of golfers. The opportunity to bring someone with his multifaceted talents into our creative matrix is very rare, and his input has already made an impact.”

Good luck, Callaway employees. Paying a celebrity to wear/use your product is one thing, but when a starstruck management team mistakenly believes that a celebrity can add something more than an endorsement they’re obvious confused. The stock is up 13 cents on the news this morning, but ELY is still down 29.69 percent on the year.

We’re guessing this new move will do little more than help put more money in Timberlake’s pockets.

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Aptera Auction Preview Begins December 19

by The Editors on December 12, 2011

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Aptera, Carlsbadistan’s once darling electric car manufacturer has throw in the towel due to some funding issues. And now the company is being forced to auction off all of its assets, according to a story on EGM Car Tech.

The company will auction off computers, furnishings and auto-repair equipment, in order to raise funds to pay off some of Aptera’s creditors, AutoObserver reports. . . The auction will be conducted by Heritage Global Partners on Dec. 20 and Dec. 21 on its website. A preview will be provided on Dec. 19.

Hope they have some extra Aeron chairs laying around. Guess we’ll find out on December 19, 2011.

[Link: EGM Car Tech]

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Carlsbad’s 27th Annual Christmas Tree Lighting

by The Editors on December 5, 2011

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On Sunday afternoon (December 4, 2011) from 2 to 4 PM Carlsbadistan celebrated the 27th Annual Christmas Tree Lighting at the Village Faire Mall at the corner of Carlsbad Village Drive and Carlsbad Blvd.

Carlsbad Rotarians handed out cookies, Santa got kids Christmas wishes and the crowd of nearly 300 enjoyed songs from Carlsbad High School’s Christmas Caroling Choir, dancing from Carlsbad High School’s Xcalibur dancers and performance from the local youth theater. It was the perfect way to kick off another holiday season in Carlsbadistan.

Follow the jump for more photos. [click to continue…]

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Fish & Game Building Fences In Carlsbad

by The Editors on December 1, 2011

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At first glance it would appear that the California Department of Fish & Game would like people to stop using all the trails in the Carlsbad Highlands Ecological Preserve just south of the Lake Calavera Trails system.

In the past month fences have gone up all over the once beautiful hiking terrain making it nearly impossible to get anywhere without tromping through the bushes. Oddly, few of the fences connect to anything nor block any areas off. Most (like this one) simply stretch across a trail and extend a few yards into the foliage on either side making a dangerous situation for mountain bikers who are used to riding these trails unchecked.

The fences are part of a plan by California Fish & Game to protect the coastal sage scrub, which is prime habitat for the threatened California Gnatcatcher and to generally protect the area from getting destroyed. The project is being financed by a grant from the San Diego Association of Governments, according to California Fish & Game Biologist Warren Wong.

Wong says there is a logic to the way the fences have been scattered through the preserve. “We’ve tried to situate them in a way that they tie in with the vegetation,” Wong said. “If we wanted to close an area we would have to fence off the entire area with very sturdy poles. That’s not financially possible. The costs would be astronomical.”

The reason there is a problem with the trails seems to be more an issue of communication. The webpage dedicated to the Carlsbad Highlands Ecological Preserve is little help. It features nothing more than a map that shows where the preserve is located, a phone number, and some icons suggesting hiking and birdwatching are allowed. We’ve never seen any signs or announcements on site explaining who is allowed to use the trails and/or which trails are officially open. But, apparently, that’s not because they haven’t been posted. “Any signs that we put up in that the area pretty quickly get ripped down,” Wong said.

The good news is that the fences may not have to be permanent. “As long as they do their job, then we can take them down,” he says.

As for the mountain biking, it’s never been allowed in the area anyway. But Wong says he would like to work with mountain bikers. “I’d really like to meet mountain bikers and see if they have ideas about trails,” he says. “We can look. I have rules that I am bound by, but there may be places in this area that could be considered an access road.”

Until then, just know that if you’re riding the trails south and east of the water tank, be careful. There are fences everywhere.

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City Of Carlsbadistan December Video News

by The Editors on December 1, 2011

The latest official news from the City of Carlsbad. Remember, don’t put grease down your sink and other holiday news tips all free.

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Stop Industrial Expansion On Our Lagoon

by The Editors on November 30, 2011

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The California Energy Commission is giving several of Carlsbad residents concerns regarding the expansion of the NRG Power Station another look and you can help make the difference.

An Evidentiary Hearing will be held in Carlsbad on Monday, December 12, 2011 to hear additional testimony on six topics. Of primary concern to local residents is discussion of whether the new proposed power plant violates Carlsbad land use rules and NRG’s reneging on their agreement to tear down the aging Encina Power Station.

The hearing begins at 8:30 AM and public comment starts at 5:30 PM December 12, 2011 at the Hilton Garden Inn located at 6450 Carlsbad Blvd. Follow the jump for more details.

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Tony Hawk To Light Lego Christmas Tree

by The Editors on November 28, 2011

Img300 TonyhawkCarlsbadistan’s most famous action sports star Tony Hawk will flip the switch (not a skateboard trick) tonight (Monday, November 28, 2011) at Legoland to help kick off the outrageously expensive theme park’s annual Holiday Celebration.

Hawk, father of four and life-long Ambassador Pass Member to LEGOLAND, launched the Tony Hawk Foundation in 2002 with the goal to increase the number of safe, legal skate parks for youth in low-income communities across the U.S. To date, the Tony Hawk Foundation has helped fund 493 public skateboard parks in these communities, which now service 3.5-million youth annually.

We’d love to be there tonight, however, we’re saving our $300 for a trip to Disneyland. Follow the jump for more details. [click to continue…]

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