A little ad agency from Carlsbadistan (who got famous pimping sneakers for Airwalk back in the day) is now launching Skyy Vodka’s newest product Skyy Infusions. But apparently, Lambesis really is that good (and not all that small).
Instead of its traditional brand advertising that posits the liquid in chic, club environments, the Infusions print ads will feature only the new bottle and fruit imagery, as well as educational copy. An ad for the raspberry flavor includes a listing of BTI scores, and the tag: “Why drink artificially tasting vodka when you can go natural?” Ads direct users to SkyyInfusions.com for more information. A 15-market, two-month mobile marketing tour and online ads also support.
Congrats, Lambesis. We’re just bummed we’re going to have to wait 20 days to taste some.
The Carlsbad-based health water company Penta is relaunching this month according to a story on Brandweek.com. Apparently, the “patented process that allegedly produced a five-sided molecule” had some trouble with its science. Now, “the water will be touted as ultra-purified, antioxidant water with no additives.”
Who cares how many sides are on the molecule? Let’s keep it focused on consumer benefits,” said Dennis O’Brien, CEO at Penta, Carlsbad Calif. The veteran ConAgra and Procter & Gamble exec took the helm nine months ago.”
Well, we guess if the CEO doesn’t care, well, then Penta is just really pure water with a $4 million ad campaign behind it. Then again, this same strategy has worked pretty well for Evian. Anyone thirsty?
Kind of looks like we’re overloading a little on Carlsbadistan business stories, but for some reason we’re finding them interesting today.
Like this one for example: Entriq is a Carlsbad-based company (owned by South Africa’s Naspers) that claims to be the only “all-in-one pay media solution that makes turning your content into cash as simple as DragDropSell.” Entriq has just purchased DayPort, a company that “helps media companies syndicate, manage and monetize their online video properties” for $10 million.
Guy Tennant (click here for an interview), Entriq chief operating officer, said DayPort’s advertising-supported model will add an important dimension in the culture of Naspers, whose biggest business is managing pay TV programming. “We’ve been all about premium content,” he said. “What we haven’t done yet is work on the free content side.”
And to think, all this is going on while we’re out surfing. We love living in Silicon Beach.
[Editors’ Note: Apparently, we were surfing a little too much as we failed to mention (or notice) that the sale was actually for between “$10 and $50 million.” Probably on the higher end. Thanks, John.]
Chrysler says Friday night that work from the studio in Carlsbad will be moved to Auburn Hills, where the automaker has its headquarters. Chrysler plans to work with the about 20 Carlsbad employees affected by the closing. . . . In the statement, Chrysler says: “These moves are designed to help Chrysler become a more globally focused manufacturer.”
Tomorrow some of Carlsbadistan’s biggest action sports stars including Tony Hawk, Bucky Lasek, PLG, and others will be at the Clairemont YMCA Skateboard Park to help raise money for Grind For Life, an organization that helps people with cancer.
Islands Restaurants, the Carlsbad-based operator of “59 company-owned restaurants” has announced that they are “calling it quits in Elk Grove, California.”
Cynthia Darlington, marketing director for the Carlsbad-based chain of 59 company-owned restaurants, said the Elk Grove site was “not performing up to our expectations.” . . . Islands was prepared to stick it out, she said, but another restaurant group offered to pick up Islands’ lease and buy its equipment. She could not identify the chain, but said it probably was “better suited for Elk Grove” than Islands proved to be.
We had to laugh at one of the comments: “What, an all you can eat trough?” Don’t worry. We still love your fries.
Sero Propeties, a Los Angeles-based company, has apparently purchased a large chunk of The Island at Carlsbad (that mall up in the netherlands of College and Faraday) from Orange County-based Island Property Partners, LLC for $23.6 million dollars according to story on crefeed.com.
The acquisition includes 39,982 square feet of retail space within the Island at Carlsbad, which was built in 2000. The two-story retail project is located at 5813 Van Allen Way and is currently leased to tenants including Carl’s Jr., U.S. Healthworks, TD Waterhouse, First Future Credit Union, Randstad U.S. and The Islands Oasis Food Court.
This trailer is from the film Drips by group of Carlsbadistanians who call themselves Soonami Productions. Their newly launched website describes them like this:
We are a group of people passionate about film, theatre, music, photography, video production and fine art. As artists, we are interested in working with local San Diego artists and others across the U.S. to pursue artistic projects of these types. Through the Web and other technologies we hope to take advantage of redefining what community is by working with those who share our passions and values whether near or far away.
The US Postal Service is in the process of releasing a new set of stamps memorializing “some of the most impressive scientific achievements of the 20th century,” according to a story in the Imperial Valley News. The scientists features on the stamps include: Theoretical physicist John Bardeen, biochemist Gerty Cori, astronomer Edwin Hubble, and structural chemist Linus Pauling. But the most interesting part to us was the involvement of Carlsbad resident and US Postal Service Art Director Carl Herrman.
For each stamp, artist Victor Stabin of Jim Thorpe, PA, with the assistance of art director Carl Herrman of Carlsbad, CA, created a collage featuring a painted portrait of each scientist combined with diagrams or photographic representations associated with their major contributions.
Mr. Herrman, is famous in the world of design for having been involved with the art direction of literally hundreds of commemorative stamps in his 16 years as an Art Director for the U.S. Postal Service. We’d show you an image of the stamps, however, they are being unveiled today in a ceremony at Madison Square Gardens.
When everything is destroyed in the inevitably coming Armageddon we are relieved to know that the new City of Carlsbad recycling silo on the seawall above the beach at Offshore will still be standing.
Looking more like a bomb detonating chamber, this solid concrete recycling bin/dog urinal is serious about collecting aluminum, glass, and plastic ONLY. Put anything else in there and rocket launchers will magically appear in the turret and blow you into the next dimension.
If you have a Carlsbad news story, press release, event, rumor, or scandal that we'd be interested in (and there are a lot of them), please click the link to send them to The Editors.
Or just search the site to see if we've mentioned it before, right here.
A little ad agency from Carlsbadistan (who got famous pimping sneakers for Airwalk back in the day) is now launching Skyy Vodka’s newest product Skyy Infusions. But apparently, Lambesis really is that good (and not all that small).
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