by The Editors on August 16, 2008
When the doors of the new Carlsbad Apple Store at The Forum opened for customers the first time this morning at 10 AM Elizabeth Jean DeBoer, of the Oceanside Mac User Group was the first person in the store.
“I’ve been here since 4:20 AM,” she said from her comfortable chair before the doors opened. “I’m going to upgrade my iPhone to 3G and I waited until this store opened because I didn’t want to go to Fashion Valley.”
DeBoer entered the store through a gauntlet of more than 40 enthusiastically screaming, clapping, carousing Apple retail employees all outfitted in their matching orange and turquoise T-shirts with the words “I know people” screened on the front of them.
It was a bit of a madhouse actually as each person was welcomed into the store as if they were a high school football player entering the field of a state championship. It was just a continuation of the welcome everyone in line got at 9:50 when all the employees charged out of the front doors of the store and ran down the line of some 200 customers high-fiving them all and yelling the whole way.
The commotion was distracting regular mall shoppers as they tried to find parking. One attractive woman in big glasses leaned out her window or her black Porsche Cayenne to ask was was going on. When someone told her they were waiting for free T-shirts she couldn’t believe it. “All these people are standing in line for a free T-shirt,” she replied with a look of shock. “I thought all the iPods were 10 percent off or something.”
The Carlsbad store is the newest member of the Apple family of more than 200 retail stores worldwide. And while the Carlsbad store’s General Manager Audrey Todd wouldn’t say exactly how many employees her store has (or how many of them are from Carlsbad) she was happy to say that “Apple is always hiring.”
Stores hours are 8 AM to to 9 PM (Sundays 9 AM to 6 PM) and like all Apple retail store it features The Genius Bar, One To One weekly training, Personal Shopping, Workshops and Youth Programs.
For all the details, and more photos follow the jump (click them to view full size).
[click to continue…]
by The Editors on August 12, 2008
For more than a week we’ve been getting news tips telling us that the Apple store at the Carlsbad Forum was opening on August 16, 2008. Being good journalists, however, we wanted to check with the Apple PR before we said anything. Let’s put it this way: we did get one out-of-office reply.
Now, it’s official. On August 16, 2008 at 10 AM the doors of the Carlsbad Apple store will open. Here’s what they said in their official email (which we did not get).
Come to the new Apple Store, Carlsbad, and bring your curiosity. It’s the place to test-drive any Mac or iPod, experience iPhone, and catch free workshops to learn all the latest tips and tricks. When you get there, find our Concierge in the orange shirt. The Concierge is your guide to everything from checking in for an appointment to instant checkout. And if you’re one of the first 1000 visitors, you’ll get a free Apple T-shirt.*
Today, we cruised by the store and peeked in through the doors on the front of the big black box. Inside we could see a completely kitted-out Apple store loaded with product and employees getting ready to start selling. If you’re like us, then we’ll probably see you in line early Saturday morning waiting for the free shirt.
[Link: Apple Store Carlsbad]
by The Editors on September 20, 2013
After making what seems like dozens of trips to get geared up for the new Carlsbad Wave soccer season it should be a relief to Carlsbad parents and players that Soccerloco.com is announcing the grand opening of a Carlsbad retail store at 5617 Paseo Del Norte just across from the Premium Outlets.
“We’re excited to be bringing the soccerloco experience to Carlsbad and look forward to serving the North San Diego soccer community,” Soccerloco President John Lococo said. “Our new location will blend next level retail with an innovative in-store experience and premium products to create the ultimate soccer specialty store for all players and fans of the game.”
Soccerloco officially opens on October 1, 2013. For the complete word from Soccerloco, follow the jump. [click to continue…]
by The Editors on December 8, 2009
by The Editors on January 1, 2009
Happy New Year Carslbadistan! As we rock forward into 2009, let’s take a moment to look back at 2008 and the most popular stories according to you the Carslbadistan readers.
Follow the jump for the entire countdown:
[click to continue…]
by The Editors on June 30, 2007
For those following along here’s how it went: we did not make an Apple iPhone purchase, yet. We chose Sue Palmer over standing inline at AT&T. We do, however, have a friend who made a run for the border and pulled into an undisclosed AT&T Store in Vista at 4 PM. After waiting in line for two hours he was able to snap some photos and snag a 4 gig, which immediately sent him into the throws of an inferiority complex. In a late evening email he said: “I have not broken the seal yet. I have decided to swap it for the 8 gig.”
But as anyone knows, it’s nearly impossible to sit with a new piece of Apple technology without opening it. Moments later we got another email. . . “I opened the package and it is not as sleek as it looks in the ads….”
Side Note: the Fashion Valley Apple Store opens at 10 AM this morning and according to the Apple iPhone Availability Page they still have phones (as does every Apple store in California).
Below The Side Note: Our photos from the Plaza Camino Real line were picked up and included in the Gizmodo.com iPhone photo gallery. Two of them.
DeBoer entered the store through a gauntlet of more than 40 enthusiastically screaming, clapping, carousing Apple retail employees all outfitted in their matching orange and turquoise T-shirts with the words “I know people” screened on the front of them.
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